Google relies on Indian languages


The global giant recently announced a number of freshly customized products for the Indian community. Google has expressed interest in products that support Indian languages. The announcement was led by a growing number of Indian internet users who wanted to expand their reach across the country.

At this year’s Google event for India, the company said it was looking for measures to correct the problem. This comes shortly after the online giant noted that the number of Indian-speaking users on the network is expected to reach 500 million before the end of 2020. Each year the country receives about 40 million unique users and not only from the capital, but most surprisingly from rural areas.

The intention to activate inactive products that are already available was also revealed, with some receiving help for new languages.

  • Google Maps: Indians will receive voice assistance in both Hindi and English.

  • Google Feed: Available in Hindi and English, and works in support of Telugu, Tamil, Bengali and Marathi

  • Google search. News in both languages ​​may appear. A new dictionary in English and Hindi is also available.

  • Google Now: Now supports Marathi, seven Indian languages ​​coming soon.

The company has noticed that the majority of Indian consumers today are native speakers of Indian. On average, the amount of online content in Indian is less than 1 percent of what is available in English today. This prompted them to start working with Indian publishers to publish more relevant Indian content.

To work on this project, Google has launched the Navlekha-A project tool, which uses AI to provide any Indian-related PDF content in editable text to enable publishers to create more mobile-friendly content devices. Indian writers can also start monetizing their content through free AdSense-enabled web hosting. They will also receive support and training and will receive a branded domain on the page.

Smartphones are less useful to people when they work to provide access to relevant content in people’s primary language. That’s why Google finds it important to invest in expanding the number of Indian languages ​​supported by their existing services and applications. You can now broadcast your favorite news in both Hindi and English sources, and AI will help you get the types of stories you prefer to watch.

In addition, the company intends to launch the Indian payment product Tez in other countries, said Cesar Sengupta, India’s vice president of consumer next Billion and general manager of digital payments.

Google promises excellent reading services to all Indians, especially those unfamiliar with English, by providing billions of natural-sounding web pages online. Although all of these messages may seem overdue to Indian speakers, South Asia has the world’s second largest population of Internet users, and it is right that Google serve Indians in their respective languages ​​and pay attention to the relevant content of those users.